Hair Loss Trial
Recruiting for pattern hair loss required cutting through one of the most crowded and hype-driven health markets,
where patients were fatigued by overpromising products and anecdotal solutions.
We anchored the strategy in radical credibility, acknowledging the cost, confusion, and frustration many patients
had already experienced, and positioned the clinical trials as a viable, science-driven option.
Distinct creative approaches were developed for men and women,
supported by AI-enhanced targeting and a fully integrated recruitment strategy.
The result was full enrollment in the male trials months ahead of schedule,
with the female trial ongoing and ahead of projections.
'This [ HelloHumans' approach] could be an interesting gambit for trials,
which historically have suffered from low rates of recruitment and retention
but are the lifeblood of life sciences."
-Fierce Pharma
Pediatric Migraine Trial
Recruiting for pediatric migraine required navigating dual consent from both parents and children, while overcoming stigma that often minimizes how debilitating migraines can be for kids. We reframed the conversation from symptom management to prevention and quality of life, speaking directly to parents’ lived experiences and validating children’s realities.
Through an advocacy-led campaign including “Sidelined,” patient and caregiver testimonials, and a fully integrated 360 marketing approach, families were able to self-identify and engage on their terms.
The result was a significant increase in engagement, screen fills, and enrollment,
with stronger trust across both parents and children.
Epilepsy Trial
Recruiting for epilepsy required standing out in an overcrowded market, with multiple active trials and
limited access to top sites and patient databases. We repositioned the sponsor’s study as a potential
advance in quality of life, emphasizing that meaningful seizure reduction should not require sacrificing
cognition or independence.
Through an advocacy-led, awareness-first approach supported by the first-ever broadcast campaign
for epilepsy trial recruitment and a fully integrated 360 media strategy, patients and caregivers were able to
engage on their terms.
The result was faster movement from screening to enrollment,
improved trial velocity and establishment of the sponsor’s study
as a preferred option despite intense competition.
OCD Trial
Recruiting individuals with OCD required overcoming deep skepticism, stigma, and decades of stalled treatment innovation, as this marked the first FDA pharmacological trial for OCD in over 25 years. We shifted from traditional recruitment to a trust-first, advocacy-led approach, partnering with globally respected OCD advocates to connect with patients through lived experience and empathy.
By launching the first national OCD broadcast campaign and supporting it with a fully integrated, multi-channel strategy, we allowed patients to self-identify and engage on their terms.
The result was full enrollment across U.S. and global sites,
with highly engaged participants and strong retention.
Pediatric Common Warts Trial
Recruiting for common warts required overcoming low perceived urgency, despite the real impact visible warts can have on confidence and self-esteem during adolescence. We addressed dual consent by speaking directly to teens through an emotional, teen-first lens while reassuring parents with credibility and a focus on safety.
By aligning recruitment with summer and back-to-school moments and deploying a streamlined 360 media strategy, we created natural urgency around visibility and social re-entry.
The result was complete enrollment in only six months,
with high involvement from both teens and parents.
SMA Trial
For children living with Spinal Muscular Atrophy (SMA), repeated site visits can feel intimidating and emotionally exhausting for both patients and families. We were tasked with creating a comforting, motivating experience that made clinical visits feel more human, leading to the creation of Rezy, a lovable penguin who embodies resilience, hope, and possibility.
Through a fully integrated ecosystem including a mascot, comic book, plush companion, site décor, and digital experiences, we transformed the clinical environment into one of connection and joy.
The result was record-time enrollment, exceptionally high retention, and a patient
experience that families embraced deeply.
Full-Spectrum Trial Creative
We create everything from in-house corporate videos for your website to patient-facing explainer videos.
Our capabilities extend from brochure and collateral design to custom-branded items, including mascots, plush toys, and tactile assets that support patient engagement.
Influencers
Influencer partnerships build trust without interrupting it.
Rather than relying on paid ads that audiences instinctively tune out, we collaborate with credible voices who already have trust within their communities. This allows stories to be shared organically, in context, and with authenticity, driving awareness and engagement in a way that feels human, not transactional.
"Most clinical trials are not advertised in this way, which feels much like a drug TV ad spot, but rather are made known through clinical channels or typically bland trial websites, where patients have to look for themselves". - Fierce Pharma
